Inventrak Blog

Many merchants have had great difficulty in their attempts to successfully improve customer retention.

They are forced to use ineffective mass marketing vehicles, such as sending the same flyer to every household locally, which does not allowing for efficient communication with their customers. Some have loyalty programs, but these simple discount programs do not increase the merchants’ knowledge of their customers, thus a thriving relationship cannot be built. 

With the development of technology, a new trend in retail industry emerges: personalized marketing.

The ability to provide personalized marketing can help merchants to build a relationship with customers.

Current retail IT tools make personalized marketing economically possible for every merchant.  The foundation of personalized marketing is to use retail IT tool to collect customer identified transaction data. From this data, you can get insight as to who your customers are and what they like, you can get insight of their personal needs.

Then, you can provide personalized marketing through multiple channels. For examples, you can take web-based technologies to efficiently and effectively provide personalized flyers, coupons and newsletter; at the point of purchase, a cashier is able to recognize a customer, greet him/her and recommend products that the customer would be interested in.