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Jan 17
2010
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Trend ShoppingPosted by Donna Tang in Customer Experience Optimization   |
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“Trend shopping” is hot in e-commerce. An increasing number of online stores are beginning to offer trend shopping experiences such as “Customers Who Bought This Item Also Bought” and “Best Sellers”. Amazon was one of the earliest adopter of trend shopping. They shared that 35% of their sales came from it.
However, currently, few physical stores offer trend shopping experiences to their customers. With the same real time tracking technology, physical stores are capable of providing trend shopping experiences. Kiosk can be a good tool to provide such a shopping experience. Some retail giants have already taken advantage of kiosks to enhance their customers’ shopping experience: price checking, self services and online ordering while a product is out of stock in the physical store. Now, they can also use kiosks to do more: tell their customers what products are hot.
In summary, providing “trend shopping” is a good opportunity to optimize your customer’s experience and increase sales which can create a win-win situation for you and your customers.
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