For retailers, gift cards have distinct advantages. When customers redeem gift cards, they spend an average 1.4 times the amount on the card. Additionally, about 10 percent of the total value of gift cards goes unused every year, netting retailers billions of dollars.

Gift cards can also be used to issue refunds. This ensures that the money returned to the customer does not cost the merchant, while potentially increasing sales by encouraging the customer to return to the store.

Retail Cloud will provide you with the technology and promotional tools needed to take advantage of this exciting business prospect. With two gift card processors to choose from, as well as excellent CRM capabilities, Retail Cloud will help you to promote the integration of gift cards into your business.